About this blog

I'm a B2B SaaS content writer who believes there are better ways to freelance.

One of my keyboard builds - this is the Bear65 v2 with ePBT Dreamscape keycaps.

Welcome to command + create, a space where I share my thoughts and experiences on content marketing, writing, freelancing, and creativity — all through the lens of my own journey.

Hi there, I'm Hsing. I'm an ex-journalist turned freelance content marketer with a passion for language learning and a knack for building custom mechanical keyboards (because let’s be honest, the right keyboard makes all the difference when you spend all day typing).

Me with one of my actually least favorite keyboards, the D60.

After years of chasing stories in newsrooms, I transitioned into crafting stories for brands, especially in the B2B SaaS space. Now, I help companies tell their stories in ways that resonate, engage, and convert.

What You'll Find Here

This blog is a mix of practical tips, personal anecdotes, and insights into what it’s really like to make a living as a freelance B2B SaaS content writer. You’ll find posts about:

Content Marketing: How to craft high-quality content that drives results, from strategy to execution.
Writing: Thoughts on the craft of writing, creating engaging stories, and finding your unique voice.
Freelancing: The highs and lows of freelancing, managing client relationships, and building a sustainable career.
Resources: Things that might make your life easier.
Creativity: Thoughts about creative projects, including my adventures in building mechanical keyboards, coloring with alcohol markers, reading, and exploring new languages.
SaaS: Discussions of software, apps, and tech.

Why I Started This Blog

I believe there’s more to content marketing and freelancing than what you see on the surface. Behind every polished blog post or well-executed campaign is a process filled with brainstorming sessions, client calls, and plenty of trial and error. I want to pull back the curtain and show what it’s really like to navigate the freelance world — from landing clients to balancing creative work with business management.

Beyond that, I want to share the things that inspire me. As a language learner, I’ve discovered that words have the power to shape how we see the world. As a keyboard builder, I know that even the tools we use can make a difference in how we create. And as a coloring enthusiast, I know that the world is painted in more hues than our minds can imagine.

This blog is a place to bring all my passions together.

Let’s Connect

I’m always up for a conversation about writing, freelancing, language learning, or the latest trends in content marketing.

Feel free to reach out or follow along as I continue to share my journey here on command + create.

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